From farmer to Glamper
There is one place we can go to get a very good idea of what people are looking for as their next vacation, as well as discovering other new and emerging trends. This place is the most popular online search engine in the world…Google. When we study data Google provides about its users, it shows that the term ‘camping’ has strong seasonal fluctuations and is on a very gradual decline. This demonstrates that users of Google are starting to use different search terms, which in turn can indicate a change of behaviour.
However, when we study the term ‘glamping’ we discover that it is performing extremely well by growing rapidly on a strong incremental line, while still demonstrating seasonal fluctuations.
Google can also give us more clues about how our habits as tourists are changing, as new ways to book our holidays are becoming more common. For example, the hospitality booking system Airbnb is rapidly increasing in popularity and showing no signs of slowing down. This online system gives owners of unique glamping stays the opportunity to easily and cheaply list their structures and generate healthy annual bookings and financial returns.
An interesting aspect of glamping is how it is attracting an entirely new group of customers into the outdoor hospitality market. People who have never before considered traditional camping – and never will – are exploring the possibilities of glamping. This is helping the market grow while opening up opportunities and prospects for the future.
Unsurprisingly, as the glamping trend increases, the popularity of starting a glamping business increases too as it offers an exciting, new opportunity for lifestyle entrepreneurs and landowners. One of the best kept secrets in this industry is that some glamping business models can achieve a return on investment and pay for setup costs within the first two years, and sometimes even before. This is quite an achievement for a new business.
Glamping is also a diversification option for farmers and landowners wanting to broaden income achieved from a plot of land and spread their earning portfolio to cushion fluctuations throughout the year. Previously this may have been bed and breakfast, but the impact on everyday life with strangers wandering around the family home can prove to be difficult. It may also have been possible to develop self-contained holiday accommodation within an unused space, but for many the early development costs can prove to be too much. As a result, the low cost and high income benefits of starting a glamping business are being explored.
In addition, glamping provision is rapidly becoming a ‘lifestyle business’ choice for entrepreneurs who have become increasingly disillusioned with the day job and turn to it as a way of improving their quality of life. New owners are able to use their time being creative and in charge of their future, while spending much more time outside. It’s an empowering shift from the conventional 9 to 5 existence and is another reason a glamping business is proving to be so popular.
From my experience as an independent industry expert, helping new businesses launch into this market, I have identified many key areas that lead to success. However, it’s particularly important to focus on a degree of uniqueness, but then our Woodytents are just irresistible for anyone.